Fresher, Email Marketing Associate

About the Role

We are looking for a creative and detail-oriented Email Marketing Associate to join our sales team.

Responsibilities

• Develop, execute, and manage outbound and nurture email campaigns to support sales goals.
• Manage lead segmentation for precise targeting based on source, behavior, engagement level, and demographics.
• Monitor inboxes, handle replies, and assist in lead qualification.
• Analyze and report on campaign performance (open rates, reply rates, click rates, conversions) and make data-driven recommendations.
• Conduct A/B testing to optimize subject lines, copy, timing, and sequence steps.
• Ensure email campaigns are compliant with deliverability best practices and regulations (CAN-SPAM, GDPR, etc.)
• Write compelling, personalized email copy tailored to different industries, personas, and stages of the buyer journey.
• Maintain and update the email and lead databases to ensure data hygiene and accuracy.

What You'll Need

• Bachelor's degree
• 0–2 years of experience in email marketing, ideally in a B2B sales environment.
• Strong written and verbal communication skills with a focus on sales and outbound messaging.
• Analytical mindset with a focus on KPIs and performance-driven improvements.
• Strong organizational skills with the ability to manage multiple campaigns simultaneously.
• Familiarity with CRM platforms (e.g., Salesforce, HubSpot CRM, Mailchimp).
• Basic understanding of email deliverability, personalization, and warm-up strategies.

Resume Tip

Highlight your experience with email marketing automation tools, CRM platforms, and sales tools like Apollo.io, LinkedIn Sales Navigator, ZoomInfo, etc.