Performance Marketing Executive About the Role Proeze is looking for a data-driven and result-oriented Performance Marketing Manager with strong expertise in Ecommerce, Lead Generation, Funnels, and Data Attribution. The ideal candidate will be responsible for planning, executing, and optimizing high-performing campaigns that drive measurable growth and ROI. Key Responsibilities Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and other performance channels Manage Ecommerce performance marketing including ROAS, CAC, AOV, and conversion optimization Drive Lead Generation campaigns with strong focus on CPL, lead quality, and funnel efficiency Build and optimize full-funnel marketing strategies (Awareness → Consideration → Conversion → Retention) Set up and manage tracking, attribution, and analytics (GA4, GTM, Pixels, Conversion APIs) Perform data analysis and reporting to improve campaign ROI and decision making Conduct A/B testing for creatives, landing pages, and funnels Work closely with creative, content, and tech teams to improve performance outcomes Manage budgets, pacing, and performance forecasting Deliver weekly and monthly performance reports with actionable insights Must have experience in media planning Required Skills & Tools Google Ads & Meta Ads (Advanced) Ecommerce Performance Marketing (Shopify / WooCommerce understanding preferred) Lead Generation & Funnel Optimization Data Attribution & Tracking (GA4, Google Tag Manager, Pixels, Conversion API) Strong analytical and data interpretation skills Conversion Rate Optimization (CRO) understanding Data studio/ Excel / Google Sheets for reporting & analysis Preferred Experience Agency background handling multiple clients Experience managing high-budget campaigns Exposure to multi-touch attribution models Understanding of landing page and funnel tools What We're Looking For Strong performance and ROI mindset Data-driven decision maker Problem solver with optimization focus Ability to manage multiple campaigns and deadlines Strong communication and reporting skills