Executive - Paid Media (Google)

About the Role

As a Paid Media (Google) Executive at Niansec, you will be responsible for developing and executing Google Ads strategies to drive website traffic, boost conversions, and meet marketing goals. Your primary focus will be on creating and managing Google Ads campaigns to maximize ROI and contribute to the company's overall marketing objectives.

You will work closely with cross-functional teams, including marketing, sales, and product, to ensure alignment and effective campaign execution. Your expertise in Google Ads will enable you to analyze campaign performance, identify areas for improvement, and optimize campaigns to achieve better results.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns to drive traffic, increase conversions, and meet marketing objectives.
• Develop and manage Google Ads campaigns across various ad formats, including search, display, and video ads.
• Conduct thorough keyword research and ad copywriting to ensure campaign relevance and effectiveness.
• Monitor and analyze campaign performance using Google Ads analytics tools, identifying areas for improvement and optimizing campaigns accordingly.
• Collaborate with cross-functional teams to ensure alignment and effective campaign execution.
• Stay up-to-date with the latest Google Ads features, best practices, and industry trends to continuously improve campaign performance.
• Provide regular campaign performance reports to stakeholders, highlighting successes and areas for improvement.

Skills & Qualifications

• Google Ads certification or equivalent experience.
• Strong understanding of Google Ads platform, including campaign setup, targeting options, and bidding strategies.
• Excellent analytical and problem-solving skills, with the ability to interpret campaign performance data and make data-driven decisions.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Bachelor's degree in Marketing, Business, or a related field.
• Proficiency in Google Ads tools, including Google Ads Manager, Google Ads Editor, and Google Analytics.
• Familiarity with data analysis tools, such as Excel, Google Data Studio, or Tableau.

What You'll Learn

As a Paid Media (Google) Executive at Niansec, you will have the opportunity to develop and refine your Google Ads skills, working with a dynamic team to drive marketing success. You will learn how to analyze campaign performance, optimize campaigns for better results, and stay up-to-date with the latest Google Ads features and best practices.

Additionally, you will gain valuable experience working with cross-functional teams, developing your communication and collaboration skills, and contributing to the company's overall marketing objectives.

Resume Tip

When applying for this role, be sure to highlight your Google Ads experience and skills in your resume. Include specific examples of successful campaigns you have managed, including metrics such as click-through rates, conversion rates, and return on ad spend (ROAS). This will help demonstrate your expertise and ability to drive marketing success with Google Ads.