Go-To-Market Executive

About the Role

As a Go-To-Market Executive at Mina, you will be responsible for driving business growth through effective commercialization strategies, leveraging market research and data analysis to inform product decisions, and collaborating with cross-functional teams to deliver sales enablement and customer insights.

Your primary goal will be to develop and execute go-to-market plans that meet business objectives, while also fostering strong relationships with internal stakeholders and external partners.

Key Responsibilities

• Develop and execute go-to-market plans for new products or services, including market research, competitor analysis, and sales strategy.
• Collaborate with cross-functional teams, including product development, sales, and marketing, to ensure alignment and effective execution of go-to-market plans.
• Conduct market research and analysis to inform product decisions and identify opportunities for growth.
• Develop and deliver sales enablement materials, including training programs, sales playbooks, and customer-facing content.
• Provide customer insights and feedback to inform product development and go-to-market strategies.
• Monitor and analyze sales performance data to identify trends and areas for improvement.
• Develop and maintain relationships with external partners, including vendors, distributors, and channel partners.

Skills & Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.
• 2-4 years of experience in product marketing, commercialization, or a related field.
• Strong analytical and problem-solving skills, with the ability to collect and analyze data to inform business decisions.
• Excellent written and verbal communication skills, with the ability to develop and deliver sales enablement materials and customer-facing content.
• Strong project management skills, with the ability to prioritize multiple projects and deadlines.
• Experience with data analysis tools, such as Excel, Tableau, or Power BI.
• Knowledge of product marketing and commercialization principles, including market research, competitor analysis, and sales strategy.

What You'll Learn

In this role, you will have the opportunity to develop a wide range of skills, including product marketing, commercialization, and sales enablement.

You will learn how to analyze market trends and customer needs to inform product decisions and develop effective go-to-market strategies.

You will also have the opportunity to work with cross-functional teams and develop strong relationships with internal stakeholders and external partners.

Resume Tip

When applying for this role, be sure to highlight your experience with data analysis tools, such as Excel, Tableau, or Power BI.

Include specific examples of how you have used data analysis to inform business decisions and drive growth in previous roles.

This will demonstrate your ability to collect and analyze data to inform business decisions, and will make you a more competitive candidate for this role.