Digital Marketing Executive

About the Role

As a Digital Marketing Executive at Meta Branding, you will be responsible for managing and monitoring various digital marketing campaigns across multiple platforms, including Google Search and LinkedIn advertising. Your primary focus will be on ensuring timely responses, performance tracking, and optimization of these campaigns. You will also be working closely with the team to improve reach, engagement, and lead generation.

Key Responsibilities

• Manage and monitor Google Search campaigns and all active Google Ads campaigns to ensure a timely response and performance tracking.
• Perform routine campaign management tasks, including optimization of search and display campaigns.
• Plan, create, and manage LinkedIn advertising campaigns with regular performance monitoring and reporting.
• Use AI tools, including ChatGPT, to support campaign ideation, ad content creation, and optimization strategies.
• Handle Google Ads, LinkedIn Ads, and content marketing activities as part of overall digital marketing operations.
• Conduct regular checks and maintenance of marketing campaigns to improve performance.
• Perform periodic website security checks and ensure adherence to security standards.

Skills & Qualifications

• Google Analytics
• Digital Marketing
• Search Engine Optimization (SEO)
• Marketing Campaigns
• Bachelor's degree in Marketing, Business Administration, or a related field
• Basic knowledge of Google Ads and LinkedIn Ads
• Familiarity with AI tools, including ChatGPT

What You'll Learn

As a Digital Marketing Executive, you will have the opportunity to learn and grow in a dynamic and fast-paced environment. You will gain hands-on experience in managing digital marketing campaigns, analyzing performance metrics, and optimizing strategies to improve results. You will also develop skills in using AI tools to support campaign ideation and ad content creation.

Resume Tip

When applying for this role, make sure to highlight your experience with digital marketing tools, including Google Analytics and Google Ads. Emphasize your ability to analyze data, optimize campaigns, and improve performance metrics. Additionally, be sure to mention any relevant coursework or projects that demonstrate your skills in digital marketing and AI tools.