Job Title: Performance Marketer (Education / Services Background) Company Name: Tops Technologies Pvt Ltd Website: https://www.tops-int.com/ Position type: fulltime - Mon to Sat - Full-time Salary: up to 40k Experience: 0.6 year Role Overview We are looking for a Performance Marketer who has hands-on experience running and optimizing paid ad campaigns across multiple digital platforms with a strong focus on lead generation (non-ecommerce). The ideal candidate has worked with education, training, or service-based businesses, understands CPL/CPC optimization, and is updated with the latest AI tools and automation used in performance marketing. Key Responsibilities Performance & Lead Generation Plan, execute, and optimize paid campaigns for lead generation across : Google Ads (Search, Display, YouTube) Meta Ads (Facebook & Instagram) LinkedIn Ads (preferred) Drive high-quality leads at an optimized CPC/CPL Continuously test creatives, audiences, landing pages, and funnels Monitor daily performance metrics and scale winning campaigns Strategy & Optimization Build and manage full-funnel strategies (Awareness → Consideration → Lead) Analyze campaign data and generate actionable insights Work closely with content, design, and sales teams to improve lead quality Implement A/B testing for ads, copies, creatives, and landing pages AI & Automation Use AI-powered tools for: Ad copy generation & creative ideation Audience targeting & performance prediction Campaign optimization & reporting Stay updated with the latest trends in AI-driven performance marketing Experiment with tools like: AI ad creatives & copy tools Automation rules Smart bidding & predictive analytics Intersted candidate share resume on [HIDDEN TEXT]