Performance Marketing Intern

About the Role

This Performance Marketing Intern role at Kapiva involves supporting the growth marketing team in campaign analysis, reporting, and day-to-day optimisation tasks. You will work closely with the performance marketing team to understand how digital campaigns are planned, tracked, and scaled across platforms like Meta and Google.

As a Performance Marketing Intern, you will be responsible for tracking daily campaign performance, building and maintaining Excel-based reports, and analysing campaign data to identify what is working and what is not.

Key Responsibilities

• Track daily campaign performance across key metrics such as spends, revenue, ROAS, CAC, CTR, CVR, and new customer acquisition.
• Build and maintain Excel-based reports, trackers, dashboards, and performance summaries.
• Analyse campaign, ad set, creative, and product-level data to identify what is working and what is not.
• Support the team in preparing weekly and monthly performance reports.
• Assist in creative performance analysis by identifying winning hooks, formats, creators, and messaging patterns.
• Coordinate with internal teams for campaign inputs, landing page requirements, creative assets, and reporting needs.

Skills & Qualifications

• Strong working knowledge of Microsoft Excel / Google Sheets.
• Comfortable with formulas, pivot tables, VLOOKUP/XLOOKUP, filters, sorting, basic charts, and data cleaning.
• Strong numerical and analytical thinking.
• Ability to work with large datasets and convert them into simple insights.
• Good communication skills and ability to work with cross-functional teams.
• Bachelor's degree in Marketing, Business, or related field.
• Prior exposure to Meta Ads, Google Ads, GA4, Shopify, or marketing dashboards is a plus.

What You'll Learn

In this role, you will gain practical exposure to performance marketing in a fast-growing D2C brand environment. You will learn how performance marketing works in a high-growth D2C brand, how to analyse marketing campaigns across Meta, Google, and other paid channels, and how to evaluate creatives, funnels, and product-level performance.

You will also learn how growth teams use data to make budget, scaling, and optimisation decisions, and get hands-on experience with campaign reporting, ROAS tracking, and acquisition metrics.

Resume Tip

When applying for this role, make sure to highlight your analytical skills and experience with data analysis tools like Excel. Include specific examples of times when you have used data to inform business decisions or optimise marketing campaigns.