Search Engine Optimization - Content Writer

About the Role

As a Search Engine Optimization - Content Writer at Janitri, you will be responsible for crafting high-quality, engaging content that resonates with our target audience while also optimizing it for search engines. This involves conducting thorough keyword research, analyzing competitors, and implementing on-page optimization techniques to improve our online presence. Your content will be instrumental in driving traffic to our website and establishing our brand as a thought leader in the industry.

Key Responsibilities

• Conduct thorough keyword research to identify relevant terms and phrases that align with our brand and content goals.
• Analyze competitors to stay ahead of the curve and identify opportunities to improve our content and SEO strategies.
• Write and edit high-quality, engaging content that resonates with our target audience and meets our brand's tone and style guidelines.
• Optimize content for search engines using on-page optimization techniques, such as meta tags, header tags, and internal linking.
• Collaborate with cross-functional teams, including marketing and product, to ensure content aligns with business objectives and goals.
• Stay up-to-date with the latest SEO trends, best practices, and algorithm updates to continuously improve our content and SEO strategies.
• Measure and analyze content performance using analytics tools to inform future content and SEO decisions.

Skills & Qualifications

• BA/BS in English, Communications, Journalism, or related field.
• 2+ years of experience in content writing, editing, or a related field.
• Proven track record of creating high-quality, engaging content that resonates with target audiences.
• Strong understanding of SEO fundamentals, including keyword research, on-page optimization, and link building.
• Excellent writing, editing, and proofreading skills, with the ability to produce high-quality content under tight deadlines.
• Strong analytical and problem-solving skills, with the ability to measure and analyze content performance using analytics tools.
• Familiarity with content management systems (CMS) and other relevant tools and technologies.

What You'll Learn

In this role, you will have the opportunity to develop and refine your skills in search engine optimization, content writing, and editing. You will learn how to conduct thorough keyword research, analyze competitors, and implement on-page optimization techniques to improve our online presence. You will also gain experience working with cross-functional teams and staying up-to-date with the latest SEO trends and best practices.

Resume Tip

When applying for this role, be sure to include specific examples of your content writing and editing experience, as well as any relevant SEO certifications or training you may have received. Highlight your ability to conduct keyword research, analyze competitors, and implement on-page optimization techniques to improve content and SEO strategies. Use specific numbers and metrics to demonstrate the impact of your content on engagement and conversion rates.