Company Name: IMS Group (Interactive Manpower Solutions Pvt. Ltd. Company Website: https://imsplgroup.com/ LinkedIn URL: https://www.linkedin.com/company/ims-group-pvt-ltd/mycompany/ Instagram Page: https://instagram.com/imsplgroupigshid=MzRlODBiNWFlZA== Location: Ahmedabad - Onsite Role: Content Writer Division: Foundation - Marketing About Company: IMS Group is a Global Workforce Solutions company with a mission to accelerate and transform businesses way of working through a range of flexible and comprehensive offshoring services. Our aim, since 2006, has been to support organisations with skilled and curated resources, helping businesses to focus on business growth and value creation. We have 250+ global brand partners across the US, UK, EU, and APAC regions through our services. Our family consists of over 3,000 employees, who operate from three global operations offices in India (Ahmedabad & Jaipur) and the Philippines (Manila), while our sales operations are based in the US, UK, and Australia. We are a part of the Empresaria Group PLC., UK, a global, publicly listed staffing company. The IMS Group divisions are seamless extensions to your teams, with experts handling your operations to elevate your business. • IMS People Possible , our flagship brand, provides Offshore Recruitment Services. • IMS Decimal supports companies with Outsourced Accounting and Financial Back-Office Services • IMS Datawise specialises in Business Process Management Outsourcing Services • IMS nHance provides Offshore Marketing Solutions. • IMS Nucleii provides Offshore Managed IT Services. Key Responsibilities - 1. Content Strategy & Creation Write and optimise compelling long-form and short-form content designed for search rankings and AI-driven discovery. Develop high-impact content for integrated marketing campaigns across digital and offline channels. Create engaging employer branding content including employee stories, campus outreach communication, leadership messaging, and recruitment campaigns. Draft thought leadership articles, success stories, landing page copy, ad copy, and video scripts. Leverage AI tools (ChatGPT, Jasper, Claude, Sider, etc.) to enhance research, outlines, and content velocity. 2. SEO & Digital Content Support SEO initiatives through keyword-optimised content creation and on-page optimisation. Conduct content research and competitor benchmarking to identify relevant trends and opportunities. Optimise website content to improve talent attraction, and organic visibility, engagement, and candidate inquiries. 3. Social Media & Communication Manage and execute social media content calendars aligned with brand and campaign objectives. Develop platform-specific content strategies to drive engagement and brand awareness. Collaborate with design and branding teams to create integrated campaign communication. 4. Employer Branding & Engagement Develop content for employer branding initiatives in collaboration with internal stakeholders: Scope includes employee engagement, campus outreach, alumni relations, employer reputation management, memberships & associations, and referral-driven hiring campaigns. 5. Internal Communication & Events Create communication for internal events, campaigns, employee engagement initiatives, and leadership communication. Support internal branding initiatives through engaging and culture-driven communication. Essential Functions - Excellent written English with strong editing and storytelling skills. Strong understanding of SEO-driven content writing and ranking factors. Proven ability to write for website pages and candidate-focused journeys. Hands-on experience using AI/LLM tools for modern content workflows. Ability to repurpose content efficiently across channels and formats.