Role: Marketing & Online Distribution Owner (Brand, Content & Revenue) Location: Thane, Mumbai Type: Founding Team | Revenue Ownership | High Impact About Us We're building a new-age menswear brand rooted in a simple belief: when a man has something to say, his style should say it first. Our philosophy is inspired by expression—he spoke—not through words, but through what he wears. We're creating a bold, evolving language of celebration wear for men, where individuality, culture, and modern identity come together. This is not traditional ethnic. Not fast fashion either. It's a new category—expressive, occasion-driven menswear designed for the next generation. Who's building this The founding team brings together deep experience across consumer startups, fashion, and scale: Built and scaled at Ex-SlicePay (>$1B valuation) Experience across Ex-Voonik (fashion e-commerce) Industry exposure with Siyaram's Worked closely with platforms like Lakmé Fashion Week Now, we're combining this with an AI-driven approach to design, demand sensing, and production—to build faster, smarter, and more relevant fashion. What this role really is This is not a marketing manager role. You will own the brand's online distribution and growth engine —from storytelling to performance, content to conversion, influencers to revenue. You are responsible for building a brand that not only looks strong, but sells consistently and scales profitably across digital channels . What you will own Branding & Storytelling: Build and evolve the brand voice, narrative, and positioning Drive content-led storytelling across platforms Ensure every drop, campaign, and product has a clear story Content & Creative Engine: Own content creation (shoots, reels, creatives, product storytelling) Work with freelancers, creators, and agencies to get high-quality output Build a repeatable content system for scale Influencers & Cultural Distribution: Identify and manage influencers, creators, stylists, and celebs Drive both organic and paid collaborations Ensure the brand is present in relevant cultural and fashion conversations Performance Marketing: Own Meta, Google, and other paid channels Optimize CAC, ROAS, and funnel performance Scale campaigns profitably Shopify & Conversion Optimization: Own the Shopify store end-to-end Improve conversion rates, AOV, and user journey Work on landing pages, product pages, and funnels Marketplace Growth: Scale presence on Myntra, Amazon, Flipkart, etc. Optimize cataloging, listings, and visibility Drive sales growth across marketplaces Business & Revenue Ownership: Drive online revenue growth across all channels Analyze performance and take data-driven decisions Continuously test and launch new growth ideas Team & Execution: Get work done through freelancers, agencies, and internal hires Build and scale a team when required Ensure fast execution without dependency What success looks like Growth in online revenue across channels Improved ROAS, CAC, and conversion rates Strong brand presence and content quality High-performing influencer and content engine Scalable systems for content + growth What we're looking for Experience in D2C / ecommerce / fashion marketing Strong understanding of performance + brand + content A fashion-first mindset with commercial thinking Ability to execute and not just strategize Strong ownership of numbers, not just creatives Comfortable working with freelancers, creators, and teams This role is NOT for you if: You only specialize in one area (ads / content / influencers only) You avoid ownership of revenue outcomes You prefer structured roles with limited scope You wait for direction instead of driving initiatives Compensation Fixed: 8–14L Variable: 4–8L (linked to revenue, ROAS, and growth metrics) ESOP: 1% – 2% How we work No micromanagement Full ownership of outcomes Fast-paced, experiment-driven culture High accountability, high upside Hiring process Application screening Paid trial: build a real growth + content plan Final discussion with founders If you're someone who can build brand, drive content, and scale revenue online end-to-end , this role is for you.