SEO Executive Location: Bengaluru, Karnataka (On-site) Employment Type: Full-Time Role Overview We're looking for a curious and detail-oriented Junior SEO Executive to join our organic growth team. This role focuses on On-page and technical SEO execution across GIVA and its sub-brands. You'll work closely with the SEO, content, and tech team to implement optimizations that help improve rankings, drive traffic, and ultimately increase conversions. This is a hands-on execution role, ideal for someone who understands both the technical and content side of SEO and is excited to grow in a fast-paced D2C environment. Key Responsibilities Technical SEO ● Monitor and fix technical SEO issues using tools like Google Search Console, Ahrefs, and Screaming Frog (crawl errors, indexing issues, broken links, redirects, etc.) ● Support implementation of structured data (JSON-LD) for product pages, collections, FAQs, and breadcrumbs on Shopify ● Work with the tech team to improve Core Web Vitals (LCP, CLS, INP, TTFB) ● Manage and update XML sitemaps, robots.txt, and canonical tags ● Assist with URL structure and hreflang audits as the brand scales ● Track and document technical changes and measure their impact over time On-Page SEO ● Conduct keyword research and map keywords to relevant pages ● Identify and fix issues like duplicate meta tags, thin content, keyword cannibalization, and missing alt text ● Help create FAQ content optimised for Google's People Also Ask and AI Overviews ● Perform regular content audits and updates to improve rankings and CTR Reporting & Analytics ● Set up and track performance using GA4 (organic landing pages, sessions, user behavior) ● Prepare weekly/monthly SEO reports (rankings, traffic, impressions, CTR) ● Proactively highlight any ranking drops, algorithm impacts, or technical issues Skills & Requirements Must-Have ● Strong understanding of technical SEO basics (crawlability, indexing, Core Web Vitals, schema, sitemaps) ● Good grasp of on-page SEO (keyword research, meta optimization, content structure, internal linking) ● Hands-on experience with: ○ Google Search Console ○ Google Analytics (GA4) ○ Screaming Frog ○ Google Trends ● Familiarity with tools like Ahrefs or SEMrush ● High attention to detail and ability to manage multiple tasks Good to Have ● Exposure to Shopify and basic understanding of Liquid ● Knowledge of structured data (JSON-LD) and schema validation ● Understanding of Google's E-E-A-T guidelines ● Basic knowledge of HTML/CSS ● Familiarity with AI Overview optimization and People Also Ask strategies What You'll Get ● Direct mentorship from an experienced SEO team ● Exposure to the complete SEO ecosystem (technical, on-page, content, analytics) ● A fast-paced environment where your work has a visible impact on growth ● Opportunity to work across multiple brands and categories