Apprentice - Database & CRM Lead Capture Specialist (m/f/d)
About the Role
How You Can Make An Impact In this role, you help us turn data into a reliable foundation for smart decisions in sales, marketing and customer success. Maintain, update and cleanse CRM database records so that customer and lead data is accurate, complete and easy to use. Conduct routine data audits, identify duplicates and perform data deduplication to keep the CRM clean and reliable. Standardize data formats, naming conventions and field structures, and monitor data integrity to detect and resolve inconsistencies. Import and export data using CRM tools (e.g. CSV/XLS imports, API-based connectors), ensuring that data flows are controlled and documented. Capture incoming leads from various channels such as web forms, events, social media, email campaigns and inbound calls. Validate, classify and score leads based on predefined qualification criteria, and assign them promptly to the right sales team members. Track lead source performance, maintain accurate attribution in the CRM and make sure new leads are correctly tagged, segmented and categorized. Support in configuring CRM fields, workflows, automation rules and dashboards, and help teams follow data entry best practices. Troubleshoot basic CRM issues and coordinate with IT or CRM vendors for resolutions when needed. Generate regular reports on lead status, funnel metrics and database health to give transparency on performance and data quality. Work closely with sales teams to ensure smooth lead handover and follow‑up, and support marketing with segmented contact lists for campaigns. Assist customer success with customer data insights where needed and provide guidance to colleagues on CRM data quality standards. Ensure all data processes comply with GDPR, data privacy regulations and internal security protocols, handling sensitive information with care and confidentiality. What Sets You Apart Bringing a Bachelor's or master's degree in biotechnology (B Tech / MSc or equivalent). Joining as a Freshers or with up to 1 year of experience in a comparable role. Having strong knowledge of CRM tools (Salesforce, HubSpot, Zoho, Microsoft Dynamics, etc.). Working confidently with Excel/Google Sheets and handling data in a structured, reliable way. Showing high attention to detail, strong analytical skills and a problem‑solving mindset. Managing multiple tasks and collaborating effectively with cross‑functional teams. Communicating clearly – both in writing and verbally – and documenting processes in an understandable way. Ideally bringing experience with lead scoring models or marketing automation platforms. Having a basic understanding of APIs, integrations and data migration processes, and familiarity with tools like Zapier, Power Automate or Make.com. Any certifications in relevant CRM platforms (e.g. Salesforce Admin, HubSpot CRM) are a plus. What We Offer Purpose and impact. At Eppendorf, you work on solutions that help improve people's lives around the world. We value your contribution. An attractive salary, employee benefits and a performance bonus show that your work truly matters to us. Learning that moves you forward. We offer a wide range of learning and development opportunities so you can deepen your technical knowledge and grow continuously – both professionally and personally. Room to grow. You take on responsibility in your region, build long‑term customer relationships and help shape our service standards in the field.
Skills Required
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