 Formulate, curate, create, devise engaging digital content and campaign strategies across relative platforms for the assigned brands.  Manage and supervise social & digital presence of the assigned brands including overall execution, online response management and maintenance of respective online media properties.  Engage in hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, Websites, Mobile Apps, Relative blogs, Forums and more.  Actively collaborate with respective internal teams to conceptualize and execute the project & campaign requirements on routine basis thereby building internal teams partnership.  Assist in formulating strategies by sharing creative input on ideas for campaigns by virtue of having primary experience in engaging & interacting with the online consumers and the brand.  Prepare analysis, review & reports on campaign effectiveness by tracking KPI's measuring the impact of social & digital media strategies.  Plan & prepare monthly & quarterly campaign plans for the brand.  Be actively involved in SEO/Tech/Media/ORM efforts with the support team(s)  Proactively respond and react to the changes within online media networks viz. changes in functionality, methods of engagement, addition of new features and more  Responsible to manage and update partner websites in collaboration with internal teams as deemed necessary.  Master media workflow & respective online tools thus aiding the brand.  Collaborate and guide the immediate team members- Digital Media Executive(s)  Manage and overcome routine challenges.  Liaison with the client thus maintain first level contact with brand POCs.  Attend & cover on-ground events & workshops as deemed necessary.  Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects  Make efficient use of new trends in digital industry for regular research and to devise implementation of related studies & techniques