Social Media Content And Brand Strategist

About the Role

As a Social Media Content and Brand Strategist at Capes India in Mumbai, you will be responsible for developing and executing a comprehensive content strategy across various digital platforms.

Responsibilities

• Own the content strategy and calendar across Instagram, YouTube Shorts, LinkedIn, and other digital platforms.
• Develop content ideas for product launches, gadget accessories, and tech lifestyle campaigns.
• Create campaign concepts, hooks, scripts, captions, and storytelling formats.
• Write creative briefs for reels, shorts, UGC ads, founder-led content, and launch teasers.
• Collaborate with designers, video editors, creators, and internal teams to execute content.
• Support paid marketing campaigns with ad concepts, creative testing, and performance insights.
• Track and analyze content performance using engagement, watch time, CTR, and conversion metrics.
• Maintain a consistent brand voice across all content and marketing touchpoints.
• Contribute to founder branding through authentic and engaging content ideas.
• Stay updated on technology trends, creator formats, platform updates, and D2C content best practices.

What You'll Need

• Strong understanding of social media marketing and content creation.
• Excellent writing and storytelling skills.
• Ability to work collaboratively with cross-functional teams.
• Strong analytical and problem-solving skills.
• Up-to-date knowledge of social media platforms and trends.

Resume Tip

To stand out in this role, highlight your experience in social media marketing, content creation, and brand strategy. Showcase your portfolio and any relevant projects you've worked on.