Marketing Qualification Specialist

About the Role

The Marketing Qualification Specialist is a crucial role within the Global Digital Marketing & Customer Journey Experience team at Beckman Coulter Life Sciences. This position is responsible for qualifying marketing-generated leads and progressing customers through the early-stage buying funnel.

As a Marketing Qualification Specialist, you will work closely with the Global Marketing Qualification Lead to manage and maintain a healthy marketing to sales funnel, achieve weekly activity metrics, and ensure the accuracy of customer records in assigned CRM lists.

Key Responsibilities

• Manage and maintain a healthy marketing to sales funnel while achieving weekly activity metrics.
• Qualify marketing-generated leads and progress customers through the early-stage buying funnel.
• Provide product-specific information to assist customers in keeping them engaged with Beckman Coulter Life Sciences.
• Understand current marketing initiatives and product mix to properly meet the customer where they are in the buying journey.
• Build positive rapport with prospects and customers to generate new and retain existing business.
• Consistently build knowledge and solve problems for the company and customers using DBS processes.
• Demonstrate learning agility and willingness to adopt new tools and workflow.

Skills & Qualifications

• Bachelor's degree, preferably in a science discipline.
• Life Sciences experience a plus.
• Ability to use CRM and marketing systems to identify trends, patterns, and next best actions.
• Proven understanding of tactical customer qualification skills and progressing customers through the buying cycle.
• Strong written communication for email-first / digital-first engagement.
• Ability to work across time zones.
• Previous experience in utilizing AI tools and building AI agents a plus.

What You'll Learn

In this role, you will have the opportunity to develop your skills in marketing qualification, customer journey mapping, and CRM management. You will also learn how to use AI tools and build AI agents to improve customer engagement and sales funnel management.

As a Marketing Qualification Specialist, you will work closely with the Global Marketing Qualification Lead and other team members to achieve weekly activity metrics and ensure the accuracy of customer records in assigned CRM lists.

Resume Tip

When applying for this role, make sure to highlight your experience in using CRM and marketing systems, as well as your understanding of tactical customer qualification skills and progressing customers through the buying cycle.

Also, be sure to mention any previous experience you have in utilizing AI tools and building AI agents, as this is a highly valued skill in this role.